Digital marketing is the broad term often used to refer to online marketing. Major online marketing categories include search engine optimization and marketing (SEO and SEM), social media marketing, content marketing, email marketing, text message marketing, and pay-per-click advertising (PPC). A winning combination of these strategies makes companies more recognisable and successful. Discover seven reasons why you need real estate digital marketing campaigns.
Business Branding
The products, services, and people associated with your business make it different from any other real estate agency. And your company has a one-of-a-kind name, logo, and tagline to stand out from everyone else. Showcase these differences on a website, blog, social media accounts, email messages, and PPC ads. Ongoing digital marketing campaigns keep your name in front of current and prospective clients. Compelling brand efforts make people remember your company when they want to buy or sell real estate.
Establish Authority
Clients and professionals prefer to work with knowledgeable real estate agents. Prove your expertise by becoming an authority on specific industry subjects. For example, some real estate agents focus on first-time home buyers or luxury properties. Take courses, read reputable publications, and interact with other industry experts. Share updates on your blog and social media accounts. Write informative articles for other leading websites. Ongoing efforts help people associate your name with a subject. When they need these services, they will contact you and refer you to others.
Generate New Leads
Generating new leads keeps your real estate business successful. Fresh leads also help real estate agents expand their business to include new areas and properties. Real estate digital marketing campaigns attract organic traffic to generate new leads. Localised search engine optimization brings targeted visitors to your website and blog. These people are looking to buy or sell property in your area. Make sure your site content is updated, informative, and answers their questions. Include videos and images to pique their interest. Post contact info for them to reach you.
Stay Connected With Clients
Staying connected with former clients is crucial to becoming a local leader in the industry. Steady communication helps people instantly associate your name with real estate. Email and text message marketing are excellent ways to remain in touch with former clients. Send local updates, market news, and holiday greetings to keep reminding them you are in business. Encourage them to share your messages to help generate referrals. Clients will remember you when they want to buy or sell again. And if a friend is looking for a real estate agent, they will mention your name.
Reach Out To a Mobile Market
An increasing number of people search for homes on mobile devices. Localized SEO helps people find your listings on-the-spot. As people drive around looking for homes, they often surf on mobile devices to get info. Add content to your website written for hyper-local SEO. Create individual pages for the neighborhoods where you sell and rent real estate. Add local keywords to this content, the metadata, and titles, and the image alt tags. Have a mobile-friendly website with regularly updated listings. These strategies help people find your agency’s listings when they are on the road looking for a house.
Gather Relevant Marketing Info
Knowing what your target audience wants helps you stay ahead of the competition. Use your website, blog, and social media accounts to ask questions and conduct surveys. Interact with visitors to get their opinions. Compile this data into a report to analyze your findings. Use the information to craft marketing campaigns that resonate with your audience. Be the first source of pertinent information to build trust and generate leads.
Attract Clients in Real-Time
Digital marketing provides golden opportunities to connect with clients in real-time. Social media sites such as Facebook, Instagram and Twitter have live video platforms. Use live video to let everyone know about a new listing. Offer an enticing video tour that makes them want more. Connect with clients in real-time to sell properties quickly, increase profits, and get more listings. A real estate agent who sells listings quickly is sure to attract people who want to sell their homes fast.
Ongoing communication is the key to success for real estate agents. The current market has more buyers than available properties and the competition is intense. Creative real estate digital marketing campaigns put you ahead of the crowd. People connect online, and you want them to reach out to you. Harness the power of digital marketing to reach current and prospective clients, find listings, and sell more properties.
Disclaimer: The opinions posted within this blog are those of the writer and do not necessarily reflect the views of Better Homes and Gardens® Real Estate, others employed by Better Homes and Gardens® Real Estate or the organisations with which the network is affiliated. The author takes full responsibility for his opinions and does not hold Better Homes and Gardens® Real Estate or any third party responsible for anything in the posted content. The author freely admits that his views may not be the same as those of his colleagues, or third parties associated with the Better Homes and Gardens® Real Estate network.