Launched last week the Better Reach platform is a complete digital marketing strategy for the Better Homes and Gardens Real Estate network and their clients.
Using advanced data collection and analysis to identify potential buyers, the multi-channel targeting strategy ensures property ads reach the buyers whenever and wherever they are online.
VMG, a leader in proptech marketing solutions, and Better Homes and Gardens Real Estate have announced a strategic partnership designed to revolutionise digital marketing in the real estate sector. This collaboration marks a significant milestone, integrating VMG’s market leading Acquire platform into Better Homes and Gardens Real Estate’s proprietary CRM, “Greenhouse”.
The multi-channel reach of Better Reach is a significant advantage for the agents within the Better Homes and Gardens Real Estate network and their client’s. It extends audience engagement through a comprehensive media strategy that includes social, display and native ads, across hard working static and engaging video formats. This ensures that potential buyers and sellers are reached wherever and whenever they are online, and driven straight back to the the Better Homes and Gardens website where the user can engage directly with the brand and contact the agent.
Tania Minchella CEO at Combined Franchise Services – operating Better Homes and Gardens Real Estate stated, “The integration of VMG’s Acquire product into our proprietary business platform means that the product is truly ours. The platform allows us to drive strong outcomes for our vendors and agents through automated multi-channel digital advertising.”
Better Homes and Gardens Real Estate is built on a trusted, iconic foundation that no other brand can compete with. Real estate professionals within the network enjoy the awareness that comes from the nationally recognised brand, which reaches over 10 million consumers each month.
Offering versatile models that include both traditional office shopfronts and a dynamic mobile option for entrepreneurial agents, Better Homes and Gardens Real Estate gives high-performing agents the opportunity to run their own businesses while harnessing the credibility and support of a household brand. If you are interested in joining Better Homes and Gardens Real Estate, the Growth team would be happy to speak with you. Reach out today – click here.
Disclaimer: The opinions posted within this blog are those of the writer and do not necessarily reflect the views of Better Homes and Gardens® Real Estate, others employed by Better Homes and Gardens® Real Estate or the organisations with which the network is affiliated. The author takes full responsibility for his opinions and does not hold Better Homes and Gardens® Real Estate or any third party responsible for anything in the posted content. The author freely admits that his views may not be the same as those of his colleagues, or third parties associated with the Better Homes and Gardens® Real Estate network.